Privacy Policy

1. About This Policy

This Privacy Policy applies to personal information processed by Brand Ground Apparel through our public website, customer and parent portals, order processes, enquiries, quotations, customer support channels and related services.

References to “Brand Ground”, “we”, “us” or “our” refer to Brand Ground Apparel.

We process personal information in accordance with applicable South African privacy and data protection requirements.

2. Personal Information We May Collect

Depending on how you interact with Brand Ground, we may collect information such as:

• your name and surname;
• email address and mobile number;
• account and login information;
• billing and delivery addresses;
• school, team or organisation information;
• learner information required for school ordering;
• product selections, sizes and quantities;
• order numbers, order history and order status;
• payment status and transaction information;
• enquiries, support requests and correspondence;
• information required for delivery, collection or order handover; and
• technical information generated when you use the website, such as browser, device and basic website usage information.

We aim to collect only the information reasonably required for the purpose for which it is being used.

3. Learner & Children’s Personal Information

Some Brand Ground school-ordering services require limited information relating to learners.

This may include information such as:

• learner first name and surname;
• school;
• grade and class;
• learner or student number where required for verification; and
• information necessary to confirm access to restricted school or team products.

Learner information is collected only where reasonably necessary for school ordering, verification, fulfilment or related services.

Where applicable, such information is provided or authorised by a parent, guardian, school or other appropriately authorised party.

Brand Ground does not use children’s personal information for unrelated direct marketing purposes.

We aim to limit learner information to what is genuinely required for the applicable school-ordering or verification process.

4. How We Use Personal Information

We may use personal information to:

• create and manage customer or parent accounts;
• verify access to school, learner, staff or team-specific products;
• prepare quotations;
• process and fulfil orders;
• manage payment confirmation;
• provide production and order-status updates;
• arrange delivery, collection or school handover;
• respond to enquiries and support requests;
• communicate important account or service information;
• maintain accurate business and transaction records;
• protect our website, customers and systems from misuse or fraud; and
• comply with applicable legal and regulatory requirements.

5. Payments

Where online payment is available, payment transactions may be processed by an approved third-party payment service provider.

Brand Ground may receive information confirming the status and reference of a payment, but we do not intend to store customers’ complete card details on the Brand Ground website.

Where EFT is used, payment information may be matched against the applicable Brand Ground order number for allocation and reconciliation.

6. When We May Share Information

Brand Ground does not sell personal information.

We may share limited personal information where reasonably required with service providers or other parties involved in providing the applicable service, including:

• payment service providers;
• courier and delivery providers;
• website, hosting, email and technology providers;
• suppliers or fulfilment providers where necessary to complete an order;
• participating schools or authorised coaches where required for school-order collection, handover or verification;
• professional advisers where reasonably necessary; and
• regulators, law-enforcement bodies or other authorities where disclosure is legally required.

We aim to disclose only the information reasonably necessary for the relevant purpose.

7. Customer Communications & Marketing

We may send transactional or service-related communications where necessary for your account or order, including verification messages, order confirmations, progress updates, collection notifications and customer-service responses.

Promotional or marketing communications will be handled in accordance with applicable requirements.

Where you are entitled to opt out of marketing communications, you may do so using the unsubscribe method provided or by contacting Brand Ground.

Opting out of marketing does not prevent us from sending essential messages relating to an active account, enquiry, transaction or order.

8. Cookies & Website Information

The Brand Ground website may use cookies or similar technologies required for functions such as website operation, account login, basket functionality, security and user preferences.

Some website tools or service providers may also collect limited technical or usage information to support website performance, security or analytics.

You may manage cookies through your browser settings, although disabling essential cookies may affect certain website functions.

9. Protecting Personal Information

Brand Ground takes reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

These measures may include access controls, account authentication, system security measures and restricting access to personal information to people or service providers who reasonably require it.

No online system can guarantee absolute security. Customers should also protect their account credentials and notify Brand Ground if they believe their account has been compromised.

10. How Long We Keep Information

Brand Ground keeps personal information only for as long as reasonably required for the purpose for which it was collected, to maintain necessary business and transaction records, resolve queries or disputes, and comply with applicable legal requirements.

Information that is no longer reasonably required will be deleted, destroyed, de-identified or otherwise handled in accordance with applicable requirements.

11. Your Privacy Rights

Subject to applicable law, you may have the right to:

• ask whether Brand Ground holds personal information about you;
• request access to your personal information;
• request correction or updating of inaccurate information;
• request deletion or restriction where legally applicable;
• object to certain processing where permitted by law; and
• raise a privacy concern or complaint.

We may need to verify your identity before providing access to, changing or deleting personal information.

12. Third-Party Services & Links

The Brand Ground website may use or link to third-party services such as payment providers, courier services, communication tools or external websites.

These third parties may process personal information according to their own privacy practices and legal obligations.

Where Brand Ground selects service providers to process information on our behalf, we aim to use providers appropriate to the nature of the service and information involved.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, portal, services, business processes or legal requirements.

The current version will be published on this page.